Baidu’s AI Model Market Already Moves 700B Tokens A Day After Just One Month
Baidu says its new AI model marketplace, Token Exchange, already lists more than 100 AI models and handles an average of 700 billion tokens and over 50 million requests a day, just one month after it opened.
Key Takeaways
- Token Exchange connects companies that sell access to AI models with customers who want to use them
- Buyers can compare models side by side, with pricing and performance data in one place
- Baidu checks each provider and compares model fingerprints before listing, to catch swapped models and inflated specs
- After one month it averages more than 50 million calls and 700 billion tokens a day
Baidu shared the figures on Thursday. Baidu runs China’s biggest search engine and also makes its own Ernie AI models, and it calls Token Exchange a neutral, transparent and trusted marketplace.
What Token Exchange Does
Tokens are the small chunks of text an AI model reads and writes, and most AI providers charge by the token. Token Exchange lets a customer see many providers in one place, compare their prices and performance, and start using a model without signing up with each vendor separately. Baidu says it also gives smaller, high-quality providers a new way to reach customers.
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How Baidu Polices Sellers
Before a provider is listed, Baidu checks its credentials and compares model fingerprints to spot sellers who quietly swap in a cheaper model or overstate what theirs can do. After listing, it runs regular spot checks, keeps monitoring providers and publishes a credit record for each one.
Baidu did not say which providers are on the platform, what it charges for running the marketplace, or whether its own Ernie models get any special placement.
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